Have you ever thought of yourself as a salesperson? Maybe that is what we really do in the safety field, sell people on the idea of working safely. For a salesperson, serving the customer's needs and closing the sale is the outcome. For us, serving the employees and getting them to work safely is our outcome. If you think of it, both require that you get someone else to take action. I have discovered that over the years I have learned some of my most valuable communication lessons from the field of sales and marketing. Afterall, if one of the purposes of communication is to get a result, it could be looked upon as sales. Using sales as a model for safety communication also fits my preference to convince people to work safely rather than forcing them to do so.
So, how good are you as a safety sales person? What could you do to improve your skills? Well, I suggest you do what I have done and learn from top sales experts. This brings us to an
opportunity for both of us. A good friend of mine, Jeffrey Gitomer, is perhaps the best sales expert in the country. He has a weekly article in every major city's Business Journal on the
subject of sales. He just informed me he is releasing his book, "The Sales Bible" in paperback. I have picked up some real pearls of wisdom from his book. If you think of safety as a
product or service to sell, his ideas will transform your effectiveness. How can you get a copy of this great book? Well, you can do youself and me a favor by purchasing his book on
Amazon.com on September 3rd. He wants to make it to the number one book in sales that day so he has asked me and his other friends to purchase the book on that day. When you read his
book ask yourself, "How could I use this principle to sell someone on working safely? The following is a special offer Jeffrey is making. Go to the link listed below next Wednesday
and send the purchase receipt to Jeffrey and you will get some extra special stuff.
SPECIAL NOTICE
Sales Labor Day Amazon Give Away is
ONE DAY ONLY - Wednesday September 3!
On Wednesday, September 3rd (until 11:59pm Pacific Time), buy the newly revised, paperback edition of Jeffrey Gitomer's classic The Sales Bible from http://www.amazon.com/salesbible and we'll give you $1,300 (and then some!) worth of free e-books, articles and reports that will help you close more sales forever (Jeffrey's new unreleased CLOSING e-book included!). Forward your purchase receipt from Amazon to salesbible@gitomer.com. Our staff will send you a secret web address where you can download your free e-books and reports! Where else can you get
this much free information for purchasing one book! Let me know when you get the book and what you learned from it and I will share some of the best insights in future issues. I hope to see many of you in six weeks at my Dynamic Safety Meetings Institute on October 8, 9, 10. Among many other things you'll learn that you increase your company's profit, rather than just saving them money. Next issue, I'll share with you some results from Institute graduates.
Have a dynamically safe day,
John Drebinger
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